• Needs Statement: Lionel, a creative, unique and caring architect, needs to quickly customize low-cost gesture gifts for his clients in order to show them that he ‘gets them’.
  • Sketches:
  • Final sketch:
  • Communication strategy:

Beary the cupcake assistant is the web app’s mascot. He helps customers with deciding every single part of their cupcake and explains what each of them is.
When the customer hovers over an ingredient, Beary will give them the name of it such as “sprinkles” or “vanilla frosting”. In the end, when the customer has decided on each ingredient and flavor on their cupcake, Beary will give them a brief description of the cupcake and the feeling it evokes depending on the combination of ingredients they have chosen.